Leading The Restaurant-Expansion Charge
Beyond economic factors, chain growth depends on leadership at corporate and at the restaurants. By David Farkas, Senior Editor -- Chain Leader, 11/25/2009 The role of a restaurant leader has become even more critical amid an economy so uncertain that few chains are willing to expand in the coming year. Instead, seeking traffic, they prefer to discount meals, risking their brand image. Read the Chain Leader article by clicking on the link below!